The professional trade fair for Communication for Development abbreviated C4D is an innitiave by Inter'activ consulting. C4D trade show has as objective to put in place a national platform for discussions, sharing and promoting best practices in the field of communication for development in Cameroon.
It was first launched on February 15th 2018. The one day event at Hilton Hotel Yaounde was aimed at regrouping professionals to discuss on communication for development in Cameroon. The 2nd edition on February 21, 2019 was focused on recruiting talents and management competencies. Due to Covid-19, activities could not go on as planned thereby halting the trade show.
With new measures put in place (zoom and other digital platforms), the 3rd edition of C4D was successfully launched on the 16th of February 2021 in a press conference on zoom organised by Inter'activ consulting on the theme "Communication and Decentralisation: what's the influence on territorial development"
The panelist who explained every detail of this edition were Louis Blaise Ongolo, the moderator, Emile Evodo, the project manager and Alphonse Ateba Noa, General manager for Inter'activ consulting.
The 3rd edition will run from the 16th February to 25th March 2021, with several activities put in place such as the press conference which was successfully held during the launch, the showcase, online competition of projects carried by 4 organizations JADD, FESADE, ARECC and ISA. Each presentation will be based on a project which focuses on sustainable development. It presents the context, objectives, target, activities, results and their partners. After the presentation of each project voting will be open for everyone in and out of Cameroon to vote for the best project online based on the authenticity of the campaign, it's importance, the impact and the appropriate platform used.
After the showcase, will be a webinar for professionals to share their success stories and finally, a round table discussion on CRTV about communication for development in politics and a celebration of 11 years of Inter'activ Consulting.
So far, JADD ( Jeune en Action pour le Developpement Durable)
has completed their presentation on the 18th of February 2021. Their project was, Support for the improvement of the means of subsistence of Bantu women in the Lokoundje sub-division by means of sustainable agriculture
About inter'activ
Founded in April 2010, Inter'activ consulting is a communication consultancy agency specialised in communication for development (C4D). Leader of the communication market in Cameroon, the Agency has developed in a very short period of time a rich and diversified client portfolio, which today numbers about sixty companies. The Agency's area of intervention covers five Central African countries: Cameroon, Gabon, Congo-Brazzaville, Chad,
and the Central African Republic.
The first and only agency specialised in communication for development has five major assets in its market, namely; solid and diversified technical expertise, quality human resources, personalised customer service, world renowned professional standards, the diversity and quality of the client portfolio.
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